Category Archives: Articles

An archive of posts categorized “Articles” by ILFORD.

Turning Prints Into Revenue | Sell Wallspace

There are lots of great articles archived here on the ILFORD blog just waiting for you to discover them. Find them all on the “Articles” tab above! Here’s an excerpt from just one of them helping you turn prints into revenue.

Sell Wall SpaceSell wallspace

So how do you give yourself the best chance of making money from your prints in a fiercely competitive market? Firstly, think about your attitude when you’re talking to potential customers. Resist the urge to tell customers about the quality of the photographic tools you use. Materials including paper, while very important, are of the least concern to your client. Instead, adopt the approach of selling a carefully-crafted visual memory that lives in their home on their wall. Sell framed “moments” to your customers and they will not only come back for more, their friends and family will call you get the same experience. (more…)

ILFORD GALERIE | Devoted to Photographers

Devoted to PhotographersWe don’t make the ILFORD GALERIE range for photocopiers. Nor do we make paper for illustrators. ILFORD GALERIE is for photographers and for photographers only.

We love photography and for over 130 years, ILFORD has been dedicated to the technology of image-making. We’re here to stay. At our world-class facility in Switzerland we have a team of experts in all elements of photo printing, researching everything the way that dyes and inks interact with photo paper to the multi-layer GALERIE coatings; we develop photo paper for photographers around the world. (more…)

NEW Articles on ILFORD Blog

ILFORD blog ArticlesThere’s a new tab on the ILFORD blog homepage called “Articles.” Here you’ll find links to stories, how-to pieces, photographer profiles and more. It’s part of a lot of new content that we’re placing here on the ILFORD blog so that you can find the information you need in one place.

Take a few minutes and explore the new “Articles” tab. And let us know what you would like to know more about. We want to provide you with the information and tools you need to make your printing life easier! Leave a comment here on the blog.