There are lots of great articles archived here on the ILFORD blog just waiting for you to discover them. Find them all on the “Articles” tab above! Here’s an excerpt from just one of them helping you turn prints into revenue.
So how do you give yourself the best chance of making money from your prints in a fiercely competitive market? Firstly, think about your attitude when you’re talking to potential customers. Resist the urge to tell customers about the quality of the photographic tools you use. Materials including paper, while very important, are of the least concern to your client. Instead, adopt the approach of selling a carefully-crafted visual memory that lives in their home on their wall. Sell framed “moments” to your customers and they will not only come back for more, their friends and family will call you get the same experience. (more…)