William Henry Fox Talbot discoverd how to "fix a shadow" in 1835
Photography has been called “the art of fixing a shadow.” For most of us leafing through prints of our family and friends or enjoying an image hanging on the wall of our office or home “fixes” the emotion of a moment in our minds. Just looking at a photograph has the capacity to transport us to another place and another time in life. Photographs sustain memories. And the older I get the more I value these frozen moments filled with emotion and memories.
This week a new video was released that talks about the archival properties of ILFORD GALERIE Gold Fibre Silk inkjet media. Josh Fischer, product manager for ILFORD at MAC Group, talks about the archival properties Gold Fibre Silk and the importance of the printed photographic image. “The essence of photography is to make a moment last. ILFORD has been making photographic paper for 130 years,” says Josh, “almost as long as the art and science of photography itself.” This long legacy of commitment to high quality photographic materials is reflected in ILFORD’s research and development of quality archival inkjet media.
The archival properties of ILFORD GALERIE Gold now gives galleries and collectors of limited edition fine art prints the confidence they need to invest in photographic images with the assurance that these images will last for generations. I don’t know about you but the images I want to pass down to my family of this time of life are just as important. Take a moment and have a listen to what Josh Fischer has to say about ILFORD GALERIE Gold Fibre Silk.
Your memories are important enough to print on a paper that will last for 200 years and be passed down to future generations. Step up from the Ordinary. Make sure your photographs are printed on ILFORD GALERIE Gold Fibre Silk. Don’t you deserve the very best?